Opening a salon is the easy part.
In the beginning the excitement is high and your enthusiasm knows no bounds.
Filling those diaries seems almost effortless at the start as friends and family flock to support you.
But then what?
All of a sudden the buzz seems to subside and the diary columns look more and more patchy… and the white space ravages them like poison ivy.
Next you’re turning to giveaway offers, slashing prices and anything else you can think of to desperately fill the void… even if you’re not making the profit you desire.
It’s a slippery slope and you’re constantly chasing your tail and bending over backwards to accommodate clients at any hour (and at any price).
Competition springs up seemingly overnight and it’s a race to the bottom as already underpriced services are reduced further.
The good news? There is another way.
It doesn’t need to be like this, even though it is for so many.
You don’t need a miracle…
You need a replicable marketing system.
With more than a decade of experience in filling the nine diary columns of our own day spa and salon - and having helped over 5,000 other salon owners on their journeys - I know how to bring people into your business…
People who will come back time and time again - often with their friends - and who will gladly pay a premium price for your services.
My wife Hollie and I didn’t get it right first time.
It took us years of trial and error (and some very costly mistakes) to crack the code for our own salon.
But we did it.
We developed a system to bring people into our business - and turn them in to raving fans who wouldn’t dream of going elsewhere.
In this brand new book I’m going to lay this system out for you.
I’ll break down exactly what worked and what didn’t for us, so that you can take a huge short cut to salon success.
You don’t need to figure it all out for yourself… you just need to copy this system and put it into place for yourself.
It worked amazingly well for us… and it can for you, too.
To your success,